Challenge
Despite a strong legacy and a capable product suite, the client was facing stagnation in business. Lead generation was inconsistent, brand messaging lacked clarity, and market positioning felt diluted. Internally, teams struggled to articulate the company’s value proposition, and externally, the brand was losing relevance in a rapidly evolving market.
Our Approach
Exmatters led a focused, three-step transformation:
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Discovery & Diagnosis: Assessed brand perception, customer journeys, and competitor landscape to identify gaps and opportunities.
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Repositioning the Brand: Crafted a clear, outcome-driven narrative and messaging tailored to key buyer personas.
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GTM Realignment: Defined ideal customer profiles, streamlined the buyer journey, and enabled sales with focused tools and content.
Impact
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60% increase in qualified leads within 6 months
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30% improvement in sales conversion rates post-positioning rollout
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Unified narrative across departments, enabling cohesive outreach
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Elevated brand perception and stronger traction with key decision-makers
2.5X revenue growth by redefining their market story
CASE STUDY
A mid-sized IT software company was struggling with stagnant sales and unclear positioning. Exmatters helped them reposition and define a clear brand and GTM strategy.