CASE STUDY
A GCC struggled to attract talent and investments in India. Exmatters built a powerful strategic narrative that elevated its brand, boosted talent acquisition, and secured fresh investment.
Boosted talent acquisition by 40%, and secured fresh investments
Challenge
A leading GCC was facing a dual challenge in its India operations, difficulty in attracting top-tier talent and limited visibility among strategic investors. Despite strong global credentials, the brand lacked a compelling narrative in the Indian market, making it hard to stand out in a crowded ecosystem.
Our Approach
Exmatters stepped in to craft and activate a strategic brand narrative that would redefine the GCC’s identity in India:
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Positioning Audit: Identified disconnects between global brand perception and local impact.
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Narrative Development: Created a powerful positioning rooted in innovation, opportunity, and purpose.
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Employer Branding: Designed campaigns and messaging to appeal to India's top tech talent.
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Strategic Communication: Developed a content and outreach strategy to increase visibility among key stakeholders, including potential investors and ecosystem partners.
Impact
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3x increase in qualified applications within 90 days
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Strengthened brand recall among India’s top talent pools
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Investor interest and increased leadership visibility in industry forums
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Clear alignment between global vision and India narrative